A good homepage immediately gets the user’s attention and clearly communicates that they’ve found what they were looking for with their online search. Serria needed a more-hip web presence from her previous site. The new site immediately focuses on what she offers and communicates her business philosophy and demographics through compelling photography and headlines. Scrolling down the homepage quickly reveals what she’s about, her services, pricing, and portfolio. Navigation is clear and easy, and the call to action – “Book Now” – is prominent on the top slider.

This is a great way to create a site using and modifying preformatted templates. It shortens design time and saves the client money. A portion of the background coding is already completed and allows the designer to easily change the look and branding of the site to fit the needs of the client. For me, the initial response I wanted to get with this proposed design was a delicious “Yum”. Navigation reveals menu and contact links and includes ordering online and booking reservations “call-to-action” options.